Benefits of a website.
Your business will gain creditability. A 2015 study performed by Verisign reported that “84% of consumers believe that small businesses with websites are more credible than ones without an online presence. It also concluded that 65% of consumers consider a company branded email to be more credible than a generic email account such as Gmail, Outlook.com, AOL, or Yahoo mail.”
A website is available to your customers 24/7, 365. If they are awake at 2 am and are thinking of purchasing something from you, they can click on your site and do this instantaneously. Having an online presence also provides them with the convenience of reviewing your products and services when your store or office is closed.
Benefits of well designed logo.
A logo is one of the first things you notice about a business and a brand. Customers memories largely work by remembering an image first, and name second, so having a strong, noteworthy logo is essential when it comes to making sure you stand out amongst the competition. A good logo that stays in a customers’ memory will help a business achieve longevity.
With so many brands on the market, it is essential that you have a good quality logo to put out there so you can stand out amongst your competitors. Online marketing has never been so important and effective, and a striking logo that sits well on your website, social media and marketing can really make a difference when it comes to advertising and looking professional.
Benefits of professional photos.
Photos allow you to show your clients and customers what you have to offer rather than just tell them. In today’s society, consumers like to see things for themselves before making a decision about a purchase. The internet has made this increasingly possible, which means photos and videos of your products or services are more valuable than ever before.
Often times the cost of professional photography may tempt business owners to take photos themselves or find a lower cost alternative to hiring a professional photographer. If this thought crosses your mind, remember: your photos represent your business. Low quality, unprofessional photos will communicate the same about your organization and the products and services you offer.
Benefits of Print Media
Marketers know the significance of having a well recognized brand, and printed publications and other branded materials are an excellent way to establish your brand. It allows you to bring the aesthetic qualities of font, colors, images and texture that helps to establish brand recognition.
Websites are often skimmed in as little as 15 seconds per visit. When a customer or prospect reads a printed material, they are more engaged for a longer period of time. On average, a consumer spend 43 minutes reading a magazine.
Benefits of Visual Marketing
Signs serve as a type of silent salesperson for your business. Exterior signs draw attention to your place of business and help differentiate it from others on the street. Interior signs help customers locate merchandise and can lead to impulse sales when added to special displays.
A business sign usually includes a logo and brand name along with other information such as location and contact details. People are more likely to shop at stores they are familiar with and a business sign does exactly that.